Lagos never stops being at the center of all things in Nigeria. Now, after a very stormy election season in the state and presidential elections, it would be not very careful to ride on assumptions and sentiments. To gain insight into Lagos’s political landscape and understand the mindset of her residents, Principal Intel conducted extensive street-level research, and what we discovered challenges many of our biased thoughts about the political climate of Lagos.
Our findings indicate that Lagos has the potential to evolve into a hot political battleground, as demonstrated in the last state and presidential elections of February 2023. The data we compiled reveals significant trends:
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While our data projects that the current governor, Babajide Sanwo-Olu, would secure 39% of the total votes in a rematch, even with a 20% lead over his closest rival, Gbadebo Rhodes Vivor of the Labour Party, the “undecided” category of 32% raises intriguing questions. The “undecided category,” who on the record largely remained undecided due to fear for their safety, would prefer not to say who they would prefer in the event of a rematch.
The undecided’s can end up becoming a silent swing majority in a hypothetical rematch.
It was evident to blind people in the February 2023 presidential election that Lagos was very uncomfortable with being a battleground, as reflected in the heat that the governorship elections created, particularly after the surprising victory of the Labour Party in the presidential elections. Our data underscores the opportunity for any serious political party and candidate to establish a strong presence, provided they can strategically resonate with the people in a way that transcends our religious and ethnic divides.
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In summary, our Lagos data reveals several key insights:
Negatively, only 26% are satisfied with the APC-dominated State House of Assembly.
89% of Lagos residents say they have never received government palliatives.
Lagos is the melting pot of all cultures, ethnicities, and religions and, therefore, is an average reflection of many things happening nationally. After APC’s 23 years of utter dominance in Lagos, it can be sensed that Lagos might be craving the food of change, but cooking that change would require more ingredients than was brought to the table in the last election season.
Principal Intel is a Political Data Research Firm
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